MarTech: Fireside Chat – The Engineer Who Hacked Marketing
If you’re looking for a first-rate example of the incredible power that an engineer can wield in the world of marketing today, look no further than Dharmesh Shah. Dharmesh is the co-founder and CTO of HubSpot, who “cracked the code” of inbound marketing — and wrote the code to enable thousands of other marketers to do the same.
In this closing “fireside chat,” Dharmesh and host Scott Brinker will discuss his experience developing software for marketers, from the genesis of HubSpot to the many inventions he’s ushered from the lab into the market. Dharmesh will share his vision for where the industry is going and the opportunities for technologists who “hack” marketing. As a prolific angel investor, he will also highlight several of the new companies that he believes will have an impact on marketing and reveal what he looks for as an investor in the space.